High School for Innovation in Advertising and Media (18K617)

1600 Rockaway Parkway, Brooklyn, NY 11236, Brooklyn
Phone: 718-290-8760
Email: info@iam-hs.org
Hours: 8:10am - 2:30pm
School Website: http://iam-hs.org
NYCDOE Website: https://www.myschools.nyc/en/schools/high-school/42384
Quality Snapshot: https://tools.nycenet.edu/snapshot/2022/18K617/HS/
Subway: L to Canarsie - Rockaway Parkway
Bus: B103, B17, B42, B6, B60, B82, B82-SBS, BM2
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Beginning in the Fall of 2024, IAM is the only grades 9 - 14 Pathways to Technology Early College school located in Canarsie, Brooklyn. Incoming grade 9 students will start on the track to earn one of the 75 competitive spots in the IAM P-TECH program, where students can earn their associate degree (AAS) from City Tech. Students will be dual enrolled at the high school and at CUNY City Tech. Additionally, students will also be participating in our associated career track which includes mentoring, workplace challenges and internship opportunities for all students in the IAM P-TECH program. We offer a competitive and rigorous academic program, including college courses offered in partnership with: Howard, ASU, Wesleyan and Morehouse through our partnership with the National Education Equity Lab; Borough of Manhattan Community College; and Advanced Placement Opportunities through College Board and APforAll. Over their four years of enrollment in IAM, students have an opportunity to earn over 40 college credits. Our career offerings are equally as diverse and rigorous. * Entrepreneurship: Starting in grade 9, students participate in a year-long entrepreneurship program where they develop their own real business and pitch it to investors for future funding. *Computer Science: Students also have access to courses in computer science, specifically computational media with Java Script and Python that will lead to courses in Interactive Web. *Urban Farming: IAM students can also participate in our emerging urban farming program, where students learn about sustainability and develop solutions to food shortages. * Advertising and Media: As a state approved Career and Technical Education (CTE) program, students will have the opportunity to earn a CTE endorsed diploma certifying that they have the skills and knowledge needed to be competitive candidates in the world of advertising and media. Students earn certifications in various Adobe products as well as develop skills in graphic communications. We have an extensive paid internship and stipend workplace learning program where over 60% of our students participate in paid opportunities every year. We are the only school on the Canarsie Educational Campus to participate in Future Ready NYC and Career Ready Modern Youth Apprenticeship programs. We also offer a full Career Ready Summer Youth Employment Program which is exclusive to IAM students. In order to help students manage the expectations of our career and college opportunities, we have an well-developed socio-emotional support program. This program includes a full-time social worker and guidance department, academic supports through in-class and after-school tutoring, additional career and college readiness development through our seminar program, and other opportunities through our partnerships with various community based organizations. We want to make sure that every one of our students has access to a personalized, relevant and engaging experience at IAM. All of our courses and opportunities are structured to spark interest in our students.

Academic Highlights: NYS approved CTE program: Advertising and Media, including coursework in graphic design, graphic communications, and media technologies and certification in Adobe Photoshop and Illustrator, Additional certification opportunities: Computer Science (Java Script and Python), Urban Farming, and Entrepreneurship, AP Courses Available, CTE program(s): Advertising and Media, In-class tutoring support, after-school tutoring, SAT preparation courses, and Saturday college courses, FutureReadyNYC: Technology (Software Developer), College courses offered in partnership with Borough of Manhattan Community College (BMCC), and National Education Equity Lab (Arizona State University, Howard University, Morehouse College and Wesleyan University), Career Readiness & Modern Youth Apprenticeship (CRMYA) School

Other Features: Career and Technical Education (CTE), College Trips, Community Service Expected, CRMYA School, FutureReadyNYC School, Internship Expected, Internships Available, Online Grading System, Orientation, Program(s) with 1 GE Applicant Per Seat, Program(s) with 2 SWD Applicants Per Seat, Saturday Programs, Student Parent Orientation, Summer Internships, Summer Orientation

School Features:

  • School whose primary location is co-located with another school

AP Courses, Languages & Sports
AP Courses
Algebra II (Advanced Math), AP Computer Science Principles, AP English Language and Composition, AP English Literature and Composition, AP Environmental Science, AP Statistics, Comp Sci/Math Tech (College Course [Credited]), ELA (College Course [Credited]), ELA (College Course [Uncredited]), Math (College Course [Credited]), World Languages (Advanced World Languages)
Languages Offered
Boys PSAL Sports
Baseball, Basketball, Football, Handball, Indoor Track, Outdoor Track, Soccer, Wrestling
Girls PSAL Sports
Basketball, Indoor Track, Outdoor Track, Soccer, Softball, Volleyball, Wrestling
Other Sports
Women's Empowerment R.O.S.E Chapter, Opening Act Improv Theatre Group, Gamer's Guild, Anime Club, Filmmaking and Editing Club, IAM Greenhouse Keepers, IAM AudioVisual Club, IAM Social Media Club
High School for Innovation in Advertising and Media(L48A)

The advertising and media program teaches students how these areas impact the creation of a business solution for clients. Students have the opportunity to explore and become certified in the technology used in advertising including programming, animation, web design, and production. Throughout four years at IAM, students will be exposed to professional settings through field trips and competitions. Students are also able to explore software engineering, including game, web, and app development.

Ed. Opt. programs admit students across all academic levels. Students are grouped into Low, Middle, and High categories based on a composite of their academic data. One-third of offers are made to students in each category.
  • (Group 1) Open to New York City residents
Student & Admissions Statistics
School Year
Total Students Across All Grades
    Grade 12 Students
    Grade 11 Students
    Grade 10 Students
    Grade 9 Students
Graduation %
College %
High School for Innovation in Advertising and Media (L48A)
GE Applicants / Seats:
SWD Applicants / Seats:

75 / 66 (1.14)
27 / 15 (1.80)
Offers - Waitlist
Survey Summary & Data (2022-23)
Student Responses - 85% responded
Academic Rigor 
Academic Engagement 
Bully Prevention 
Mental Support 
Post-School Support 
Teacher Responses - 37% responded
Academic Rigor 
School Satisfaction 
Student Behavior 
Student Support 
School Leadership 
Instructional Clarity 
Instructional Development 
Post-School Support 
Family Responses - 80% responded
Teacher Support 
School Community 
School Leadership 
Post-School Support 

Note: Yellow bars indicate city-wide averages for the associated category

View Full NYC DOE Survey Results:

More information about NYC DOE surveys can be found here: https://www.schools.nyc.gov/about-us/reports/school-quality/nyc-school-survey

Academic Summary & Data (2022-23)
Academic Proficiency
4-Year Grad. %
Avg. CC Regents Score
Avg. Non-CC Regents Score
College Aptitude
CCPC Index
Avg. SAT Math Score
Avg. SAT Read/Write Score
2-Year College 25.50%
4-Year College 32.00%
Unknown 42.50%

View Full Academic Data:

This data was gathered from the NYC DOE's yearly quality reports. More information can be found here: https://www.schools.nyc.gov/about-us/reports/school-quality

Information on NYS Regents exams can be found here: https://www.nysed.gov/state-assessment/high-school-regents-examinations

School Demographics (2022-23)
Student Population:
Male 73.20%
Female 26.80%
English Language Learners:
Students with IEPs:
Economic Need Index:
Student Ethnicity:
Asian 1.10%
Black 78.30%
Hispanic 8.20%
White 7.50%
Other 4.90%
Teacher Ethnicity:
Asian 21.40%
Black 32.10%
Other 46.50%