High School for Innovation in Advertising and Media (18K617)

1600 Rockaway Parkway, Brooklyn, NY 11236, Brooklyn
Phone: 718-290-8760
Hours: 8:10am - 3:10pm
School Website: http://iam-hs.org
NYCDOE Website: https://www.myschools.nyc/en/schools/high-school/18K617/
Quality Snapshot: View snapshot
School Leader: Adaleza Michelena (amichelena@schools.nyc.gov)
Parent Coordinator: Zena Allen (zallen2@schools.nyc.gov)
Respect for All Liaison: Toria Garner (tgarner6@schools.nyc.gov)
Sexual Harassment Prevention Liaison: Lakisha David-Mckenzie (ldavidmckenzie@schools.nyc.gov)
504 Coordinator: Lakisha David-Mckenzie (ldavidmckenzie@schools.nyc.gov)
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About
HSIAM is the only grades 9 - 14 Pathways to Technology Early College school located in Canarsie, Brooklyn. Incoming grade 9 students will start on the track to earn one of the 75 competitive spots in the IAM P-TECH program, where students can earn their associate degree (AAS) from City Tech. Students will be dual enrolled at the high school and at CUNY City Tech. Additionally, students will be participating in our associated career track which includes mentoring, workplace challenges and internship opportunities for all students in the IAM Program. For students pursuing a different pathway, we offer a competitive and rigorous academic program, including college courses offered in partnership with: Howard, ASU, Wesleyan and Morehouse through our partnership with the National Education Equity Lab; and Advanced Placement Opportunities through College Board and APforAll. Our career offerings are equally as diverse and rigorous. *Computer Science: Students also have access to courses in computer science, specifically focused on game design and innovations with AI. * Advertising and Media: As a state approved Career and Technical Education (CTE) program, students will have the opportunity to earn a CTE endorsed diploma certifying that they have the skills and knowledge needed to be competitive candidates in the workplace. Students earn certifications in Adobe Photoshop and Illustrator. We have an paid internship and stipend workplace learning program where over 60% of our students participate in paid opportunities every year. We are participate in Future Ready NYC and Career Ready Modern Youth Apprenticeship programs. We also offer a full Career Ready Summer Youth Employment Program. You learn and earn every year you are at IAM.
Reports: School Budget | PTA Financials | Room Utilization
Teachers with more than 3 years of experience: 57%
Academic Highlights: In-class tutoring support, after-school tutoring, SAT preparation courses, and Saturday college courses, College courses offered in partnership with Borough of Manhattan Community College (BMCC), and National Education Equity Lab (Arizona State University, Howard University, Morehouse College and Wesleyan University), Additional certification opportunities: Computer Science (Java Script and Python), Urban Farming, and Entrepreneurship, FutureReadyNYC: Technology (Software Developer), Advanced Placement Courses Available, CTE program(s): Advertising and Media, Career Readiness & Modern Youth Apprenticeship (CRMYA) School
Other Features: 10th Grade Seats Available, Career and Technical Education (CTE), College Courses Offered, College Courses On Site, College Trips, Community Service Expected, Computer Science Coursework, CRMYA School, Dress Code, Early College, Expert College and Career Advisor On Staff, Financial Literacy Coursework, FutureReadyNYC School, Internships, Online Grading System, Paid Apprenticeships, Paid Internships, Program(s) with 1 GE Applicant Per Seat, Program(s) with 1 SWD Applicant Per Seat, Summer Bridge
School Features:
CTE Endorsement
Offers 10th Grade Seats
School whose primary location is co-located with another school
Guidance Counselors, Social Workers
AP Courses, Languages, Sports, Art
This school is part of a PSAL team comprised of the following schools:
High School for Innovation in Advertising and Media (18K617)
High School for Medical Professions (18K633)
Olympus Academy (18K635)
Urban Action Academy (18K642)
Program Details
Business
The advertising and media program teaches students how these areas impact the creation of a business solution for clients. Students have the opportunity to explore and become certified in the technology used in advertising including programming, animation, web design, and production. Throughout four years at IAM, students will be exposed to professional settings through field trips and competitions. Students are also able to explore software engineering, including game, web, and app development.
10th Grade seats available
- (Group 1) New York City residents
School Student & Admissions Statistics


Total Offers
This data was gathered from various NYC DOE reports: https://infohub.nyced.org/reports/students-and-schools/school-quality/information-and-data-overview
Survey Summary & Data (2024-25)























Note: Yellow bars indicate city-wide averages for the associated category
Academic Summary & Data (2023-24)





4-Year College 44.50%
Unknown 35.10%
School Demographics (2024-25)
Female 27.70%

Black 77.20%
Hispanic 12.20%
White 4.70%
Other 4.30%
Black 32.10%
White 25.00%
Other 17.90%
This data was gathered from the NYC DOE's demographic snapshots: https://infohub.nyced.org/reports/students-and-schools/school-quality/information-and-data-overview
IEP Statistics (2023-24)


This data was gathered from the NYC DOE's yearly quality reports: https://infohub.nyced.org/reports/students-and-schools/school-quality/school-quality-reports-and-resources
Special Education Programs & Services (2024-25)
Program | Fully Receiving | Partially Receiving | Not Receiving |
Integrated Co-Teaching Services | 60 (98%) | <=5 (?) | <=5 (?) |
SETSS | <=5 (100%) | 0 (0%) | 0 (0%) |
Special Class | 29 (97%) | <=5 (?) | <=5 (?) |
Service | Fully Receiving | Partially Receiving | Not Receiving |
Counseling Services | >5 (93%) | N/A (N/A) | <=5 (7%) |
Occupational Therapy | 0 (0%) | N/A (N/A) | 6 (100%) |
Physical Therapy | <=5 (100%) | N/A (N/A) | 0 (0%) |
Speech-Language Therapy | 28 (78%) | N/A (N/A) | 8 (22%) |
Transportation | Number Receiving |
Curb to School | <=5 (?) |
Stop to School | 0 (0%) |
Unassigned | <=5 (?) |
This data was gathered from the NYC DOE's Special Education Reports: https://infohub.nyced.org/reports/government-reports/special-education-reports
ELL Performance (2023-24)
This data was gathered from the NYC DOE's yearly quality reports: https://infohub.nyced.org/reports/students-and-schools/school-quality/school-quality-reports-and-resources
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