High School for Innovation in Advertising and Media (18K617)

1600 Rockaway Parkway, Brooklyn, NY 11236, Brooklyn
Phone: 718-290-8760
Hours: 8:10am - 3:10pm
School Website: http://iam-hs.org
NYCDOE Website: https://www.myschools.nyc/en/schools/high-school/18K617/
Quality Snapshot: View snapshot
School Leader: Adaleza Michelena (amichelena@schools.nyc.gov)
Parent Coordinator: Zena Allen (zallen2@schools.nyc.gov)
Respect for All Liaison: Toria Garner (tgarner6@schools.nyc.gov)
Sexual Harassment Prevention Liaison: Lakisha David-Mckenzie (ldavidmckenzie@schools.nyc.gov)
504 Coordinator: Lakisha David-Mckenzie (ldavidmckenzie@schools.nyc.gov)
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About

HSIAM is the only grades 9 - 14 Pathways to Technology Early College school located in Canarsie, Brooklyn. Incoming grade 9 students will start on the track to earn one of the 75 competitive spots in the IAM P-TECH program, where students can earn their associate degree (AAS) from City Tech. Students will be dual enrolled at the high school and at CUNY City Tech. Additionally, students will be participating in our associated career track which includes mentoring, workplace challenges and internship opportunities for all students in the IAM Program. For students pursuing a different pathway, we offer a competitive and rigorous academic program, including college courses offered in partnership with: Howard, ASU, Wesleyan and Morehouse through our partnership with the National Education Equity Lab; and Advanced Placement Opportunities through College Board and APforAll. Our career offerings are equally as diverse and rigorous. *Computer Science: Students also have access to courses in computer science, specifically focused on game design and innovations with AI. * Advertising and Media: As a state approved Career and Technical Education (CTE) program, students will have the opportunity to earn a CTE endorsed diploma certifying that they have the skills and knowledge needed to be competitive candidates in the workplace. Students earn certifications in Adobe Photoshop and Illustrator. We have an paid internship and stipend workplace learning program where over 60% of our students participate in paid opportunities every year. We are participate in Future Ready NYC and Career Ready Modern Youth Apprenticeship programs. We also offer a full Career Ready Summer Youth Employment Program. You learn and earn every year you are at IAM.

Reports: School Budget | PTA Financials | Room Utilization

Teachers with more than 3 years of experience: 57%

Academic Highlights: In-class tutoring support, after-school tutoring, SAT preparation courses, and Saturday college courses, College courses offered in partnership with Borough of Manhattan Community College (BMCC), and National Education Equity Lab (Arizona State University, Howard University, Morehouse College and Wesleyan University), Additional certification opportunities: Computer Science (Java Script and Python), Urban Farming, and Entrepreneurship, FutureReadyNYC: Technology (Software Developer), Advanced Placement Courses Available, CTE program(s): Advertising and Media, Career Readiness & Modern Youth Apprenticeship (CRMYA) School

Other Features: 10th Grade Seats Available, Career and Technical Education (CTE), College Courses Offered, College Courses On Site, College Trips, Community Service Expected, Computer Science Coursework, CRMYA School, Dress Code, Early College, Expert College and Career Advisor On Staff, Financial Literacy Coursework, FutureReadyNYC School, Internships, Online Grading System, Paid Apprenticeships, Paid Internships, Program(s) with 1 GE Applicant Per Seat, Program(s) with 1 SWD Applicant Per Seat, Summer Bridge

School Features:

  • CTE Endorsement
  • Offers 10th Grade Seats
  • School whose primary location is co-located with another school
  • Guidance Counselors, Social Workers

AP Courses, Languages, Sports, Art
AP Courses
Algebra II (Advanced Math), AP Computer Science Principles, AP English Language and Composition, AP English Literature and Composition, AP Pre-Calculus, Comp Sci/Math Tech (College Course [Credited]), Math (College Course [Credited]), Other (College Course [Credited]), Science (College Course [Credited]), Social Studies (College Course [Credited])
Course List
View Courses
Languages Offered
Spanish
Diploma Endorsements
CTE
Boys PSAL Sports
Baseball, Basketball, Football, Handball, Indoor Track, Outdoor Track, Soccer
Girls PSAL Sports
Basketball, Indoor Track, Outdoor Track, Soccer, Softball, Volleyball
PSAL Team
Canarsie Educational Campus
This school is part of a PSAL team comprised of the following schools:
High School for Innovation in Advertising and Media (18K617)
High School for Medical Professions (18K633)
Olympus Academy (18K635)
Urban Action Academy (18K642)
Other Sports
Cheerleading
Clubs
Anime Club, Filmmaking and Editing Club, Gamer's Guild, IAM AudioVisual Club, IAM Greenhouse Keepers, IAM Social Media Club, Opening Act Improv Theatre Group, Women's Empowerment R.O.S.E Chapter
Art Courses
Design and Applied Arts, General Visual Arts, Traditional and Studio Art
Arts Summary
High School for Innovation in Advertising and Media is a small career-focused high school which offers classes in graphic design, traditional visual arts, advertising art, and cartooning. Our visual arts classes are heavily based on technology, with all students having access to the entire Adobe Creative Suite to use in the execution of their projects. We have partnered with Take Two Films for our Film and Video Production program and performance. We also offer Opening Act, an after school improvisation theater program.
Program Details
High School for Innovation in Advertising and Media(L48A)
Business

The advertising and media program teaches students how these areas impact the creation of a business solution for clients. Students have the opportunity to explore and become certified in the technology used in advertising including programming, animation, web design, and production. Throughout four years at IAM, students will be exposed to professional settings through field trips and competitions. Students are also able to explore software engineering, including game, web, and app development.

10th Grade seats available

Method:
Requirement:
Ed. Opt. programs admit students across all academic levels. Students are grouped into Low, Middle, and High categories based on a composite of their academic data. One-third of offers are made to students in each category.
Priority:
  • (Group 1) New York City residents

Applicant Analysis
2024-252023-24
GE applicants/seats:42 / 66 (0.64)72 / 66 (1.09)
SWD applicants/seats:21 / 15 (1.40)29 / 15 (1.93)
Rank Avg: 5.09
OffersOffers - Waitlist
Estimated Cutoffs
  GE:All accepted
  SWD:All accepted
Offer Prediction:
School Student & Admissions Statistics
School Year
2024-25
2023-24
2022-23
Total Students Across All Grades
386
348
281
    Grade 12 Students
68
54
48
    Grade 11 Students
62
73
61
    Grade 10 Students
131
103
96
    Grade 9 Students
125
118
76
Avg. Class Size
18.2
19.7
16.4
Pupil-Teacher Ratio
12.1
11.4
10.3
Safety Comp. / Susp. / NYPD
<5 / 0 / 0
<5 / 61 / 0
<5 / 29 / 0
Attendance %
87%
84%
Graduation %
86%
92%
College %
57%
44%
Total Applicants / Seats
Total Offers
521 (63) / 81
-1
522 (101) / 81
91
417 (102) / 81
93
Survey Summary & Data (2024-25)
Student Responses 19% responded
Academic Rigor 
  91.67%
Academic Engagement 
  86.36%
Safety 
  76.50%
Bully Prevention 
  84.50%
Inclusivity 
  80.82%
Mental Support 
  92.88%
Environment 
  80.79%
Post-School Support 
  92.00%
Teacher Responses 43% responded
Academic Rigor 
  82.50%
School Satisfaction 
  60.88%
Student Behavior 
  56.33%
Student Support 
  84.33%
School Leadership 
  57.73%
Instructional Clarity 
  58.00%
Instructional Development 
  79.56%
Post-School Support 
  86.67%
Family Responses 11% responded
Education 
  87.75%
Teacher Support 
  83.83%
Safety 
  94.33%
School Community 
  66.38%
School Leadership 
  81.50%
Post-School Support 
  91.00%
IEP Support 
  88.67%

Note: Yellow bars indicate city-wide averages for the associated category

View Full NYC DOE Survey Results:

This data was gathered from the NYC DOE's yearly school surveys: https://infohub.nyced.org/reports/students-and-schools/school-quality/nyc-school-survey

Academic Summary & Data (2023-24)
Academic Proficiency
4-Year Grad. %
  88.10%
CC Regents
  53
Non-CC Regents
  55
Impact Score
  0.39
Performance Score
  0.37
College Aptitude
CCR
  32.30%
SAT Math
  386
SAT R/W
  410
Postsecondary
2-Year College 20.40%
4-Year College 44.50%
Unknown 35.10%

View Full Academic Data:

This data was gathered from the NYC DOE's yearly quality reports: https://infohub.nyced.org/reports/students-and-schools/school-quality/school-quality-reports-and-resources

School Demographics (2024-25)
Student Population:
Male 72.30%
Female 27.70%
English Language Learners:
  7.80%
Students with Disabilities:
  25.90%
Economic Need Index: 
  82.00%
Student Ethnicity:
Asian 1.60%
Black 77.20%
Hispanic 12.20%
White 4.70%
Other 4.30%
Teacher Ethnicity:
Asian 25.00%
Black 32.10%
White 25.00%
Other 17.90%
IEP Statistics (2023-24)
IEP Services
Students with IEPs
  28.70%
Students with SETSS
  0.90%
Students with ICT
  13.50%
Students with SC
  6.90%
Has all programs
  87.00%
Has all services
  92.00%
Has some services
  0.00%
Has no services
  8.00%
IEP Student Performance
Regents English
  49
Regents Gl. Hist.
  54
Regents US Hist.
  58
Regents Algebra I
  50
Regents Living Env.
  48
4-Year Grad. Rate
  87
IEP Movement
Good
IEP Support 
  88.67%
Special Education Programs & Services (2024-25)
ProgramFully ReceivingPartially ReceivingNot Receiving
Integrated Co-Teaching Services60 (98%)<=5 (?)<=5 (?)
SETSS<=5 (100%)0 (0%)0 (0%)
Special Class29 (97%)<=5 (?)<=5 (?)
ServiceFully ReceivingPartially ReceivingNot Receiving
Counseling Services>5 (93%)N/A (N/A)<=5 (7%)
Occupational Therapy0 (0%)N/A (N/A)6 (100%)
Physical Therapy<=5 (100%)N/A (N/A)0 (0%)
Speech-Language Therapy28 (78%)N/A (N/A)8 (22%)
TransportationNumber Receiving
Curb to School<=5 (?)
Stop to School0 (0%)
Unassigned<=5 (?)

This data was gathered from the NYC DOE's Special Education Reports: https://infohub.nyced.org/reports/government-reports/special-education-reports

ELL Performance (2023-24)
Regents English
  38
Regents Gl. Hist.
  51
Regents Living Env.
  46
ELL Progress
  36
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